Written for the clients we work with. Everyone's welcome to read.
We looked at whether Kenyan businesses still need a website from six angles: selling, paid reach, apps, Google, platform risk and the kind of work you do. Here's what we found, and how to decide for your own business.
Some work fits perfectly in a post: a photo, a price, done. Other work needs to be read in order and in full. Here's how to tell which kind you have, and where each one is best shown.
Platforms can quietly stop showing your posts, or remove your account entirely, for what you say or for nothing at all. Here’s how a website keeps your work within reach when that happens.
More searches now end on Google's own page, and AI assistants answer before anyone clicks. So do websites still matter for being found? Here's what Google and AI actually read when they describe your business.
You can find a plumber, buy a dress and pay for a fridge without opening a single website. So are websites still worth having? Here’s what the apps took, and what they left behind.
Paying to be seen is part of business, on Instagram and on Google alike. The real difference a website makes isn't what you pay. It's what's left when you stop.
Every sale goes through the same steps, whether it starts in a chat or on a web page. What's changed is who does the work. Here's what moves off your plate when a website takes some of it.
