What a Website for a New Business Should Cost, and What to Start With

You are starting a business, and you have realised a website has to be part of the start. You have begun asking what one costs, and the answers do not match.

That is normal for a new business, and it is easier to sort out once you know why the numbers differ.

Why the quotes do not match

Quotes often price different things under the same word, “website”:

• One includes writing your pages and finding photos. Another assumes you will supply them.
• One assumes you already have a logo, customers and reviews to show. Yours may not exist yet.
• One adapts a ready-made layout. Another designs from nothing.
• One includes help after launch. Another stops on the day the site goes live.

A low quote and a high quote can both be honest. They are usually quotes for different jobs.

What a new business needs to start

For a business that is just starting, a website has three jobs:

1. Be found by people searching for what you sell.
2. Say clearly what you do, who it is for and why someone should choose you.
3. Make it easy to contact you or order.

Everything else can wait. You do not yet know which services will sell best, which pages customers will read, or where your customers will come from. A site with fewer pages generally costs less, and you can add more when the business shows you what it needs.

What websites usually cost

Agencies in Kenya publish prices for small businesses from about KES 30,000 up to about KES 300,000, and a few advertise entry prices as low as KES 10,000 (checked October 2026). Where you land depends on who writes the content, how custom the design is, and what the site has to do.

These are asking prices, not what clients paid, so treat them as a guide to the range, not as a quote for your business.

Start with your situation

Every new business is different, and the best next step is not another quote. It is a short conversation about where your business is now and what you need to get started.

Tell us about your business and what you want your website to do. The questions take a few minutes, and your answers help us have a useful conversation with you. Answering does not commit you to anything.

Not ready yet?

If you are still comparing companies, how to choose a web design company in Kenya shows you how to check a designer in about fifteen minutes and what is usually missing from a quote.